by Dimitri Allen1mo ago220 views6 repliespricingmicro-saasstrategy
Building a niche tool for podcast editors that automates transcript cleanup. Not sure how to price it. The value is clear (saves hours of work per episode) but the market is small. How do you think about pricing when your TAM is limited?
3 Replies
Nate Forsberg1mo ago
Start at $29/month and see what happens. If more than 50% of people who try it convert to paid, your price is too low. If less than 10% convert, it is too high or the product is not delivering enough value. Adjust from there.
Also consider per-episode pricing. It aligns cost with value better than a flat monthly fee for a usage-based tool.
Rachel Cortez1mo ago
Look at what competing tools charge and what adjacent tools (Descript, Otter.ai) charge. Your pricing should feel fair relative to alternatives. Also: offer annual pricing at a 20% discount. In niche markets, customer retention matters more than acquisition.
Kyle Pettigrew1mo ago
With a small TAM, price for value, not volume. If your tool saves a podcast editor 2 hours per episode and they edit 10 episodes/month, that is 20 hours saved. At even $30/hour, that is $600/month in time savings. Charging $49-99/month is reasonable and the editor still comes out way ahead.