Hotjar
Understand how users behave on your site
Hotjar is a behavior analytics platform offering heatmaps, session recordings, surveys, and feedback tools to help teams understand how users interact with websites.
4.3Our Score
Quick Verdict
Hotjar is a solid choice in its category with a good balance of features and pricing.
Growing users
Free Basic plan; Plus $32/mo, Business $80/mo, Scale $171/mo
Free tier available
Growing
Users
Free Basic plan; Plus $32/mo, Business $80/mo, Scale $171/mo
Starting Price
Analytics
Category
Yes
Free Tier
What is Hotjar?
Hotjar is a behavior analytics platform offering heatmaps, session recordings, surveys, and feedback tools to help teams understand how users interact with websites.
Pros & Cons
Hotjar Pros & Cons
Pros
- Visual heatmaps are immediately insightful
- Session recordings show real user struggles
- Built-in surveys and feedback widgets
- Easy to install and start using
- Good free plan for getting started
Cons
- Can slow page performance with recordings
- Data retention limited on lower plans
- Not a replacement for quantitative analytics
Who Should Use Hotjar?
Data analysts uncovering insights
Business intelligence teams building dashboards
Product teams tracking user behavior
Executives making data-driven decisions