LinkedIn Ads
B2B advertising on LinkedIn
LinkedIn's advertising platform for reaching professional audiences with sponsored content, message ads, and lead gen forms for B2B marketing.
4.2Our Score
Quick Verdict
LinkedIn Ads is a solid choice in its category with a good balance of features and pricing.
Growing users
Minimum $10/day; average CPC $5-$10; CPM $30+
Growing
Users
Minimum $10/day; average CPC $5-$10; CPM $30+
Starting Price
Marketing
Category
No
Free Tier
What is LinkedIn Ads?
LinkedIn's advertising platform for reaching professional audiences with sponsored content, message ads, and lead gen forms for B2B marketing.
Pros & Cons
LinkedIn AdsPros & Cons
Pros
- Best B2B targeting available
- Professional audience
- Lead gen forms
- Account-based marketing
- Good for enterprise sales
Cons
- Very expensive CPC
- Minimum spend requirements
- Lower conversion volumes
Who Should Use LinkedIn Ads?
Content creators managing campaigns
Marketing teams driving organic growth
SEO professionals optimizing visibility
Growth hackers running experiments
Ready to try LinkedIn Ads?
Get started today and see why users love LinkedIn Ads