Microsoft Ads
Advertising across Microsoft's search and audience network
Microsoft's advertising platform for running search ads on Bing, display ads across Microsoft properties, and LinkedIn audience targeting.
4.1Our Score
Quick Verdict
Microsoft Ads is a solid choice in its category with a good balance of features and pricing.
Growing users
Pay-per-click; no minimum; average CPC 30-50% less than Google
Growing
Users
Pay-per-click; no minimum; average CPC 30-50% less than Google
Starting Price
Marketing
Category
No
Free Tier
What is Microsoft Ads?
Microsoft's advertising platform for running search ads on Bing, display ads across Microsoft properties, and LinkedIn audience targeting.
Pros & Cons
Microsoft AdsPros & Cons
Pros
- Lower CPCs than Google
- LinkedIn profile targeting
- Import campaigns from Google Ads
- Older, higher-income audience
- Growing market share
Cons
- Smaller search volume
- Less sophisticated features
- Lower conversion volumes
Who Should Use Microsoft Ads?
Content creators managing campaigns
Marketing teams driving organic growth
SEO professionals optimizing visibility
Growth hackers running experiments
Ready to try Microsoft Ads?
Get started today and see why users love Microsoft Ads