Moz
SEO software and data for smarter marketing
Established SEO platform offering domain authority metrics, keyword research, site crawling, and link building tools with strong educational resources.
4.2Our Score
Quick Verdict
Moz is a solid choice in its category with a good balance of features and pricing.
Growing users
Standard $99/mo; Medium $179/mo; Large $299/mo; Premium $599/mo
Growing
Users
Standard $99/mo; Medium $179/mo; Large $299/mo; Premium $599/mo
Starting Price
Marketing
Category
No
Free Tier
What is Moz?
Established SEO platform offering domain authority metrics, keyword research, site crawling, and link building tools with strong educational resources.
Pros & Cons
Moz Pros & Cons
Pros
- Domain Authority is industry standard
- Good educational resources
- Easy-to-use interface
- Reliable link metrics
- Strong community
Cons
- Smaller link index than Ahrefs
- Slower crawling
- Some features feel dated
Who Should Use Moz?
Content creators managing campaigns
Marketing teams driving organic growth
SEO professionals optimizing visibility
Growth hackers running experiments