X Ads
Advertising on X (formerly Twitter)
X's self-serve advertising platform for promoting posts, accounts, and trends to targeted audiences on the platform.
3.7Our Score
Quick Verdict
X Ads is a solid choice in its category with a good balance of features and pricing.
Growing users
Pay-per-engagement; no minimum spend; average CPE $0.50-$3
Growing
Users
Pay-per-engagement; no minimum spend; average CPE $0.50-$3
Starting Price
Marketing
Category
No
Free Tier
What is X Ads?
X's self-serve advertising platform for promoting posts, accounts, and trends to targeted audiences on the platform.
Pros & Cons
X AdsPros & Cons
Pros
- Real-time audience engagement
- Good for trending topics
- Flexible campaign objectives
- Keyword targeting
- Conversation ads
Cons
- Brand safety concerns
- Declining advertiser trust
- Less sophisticated targeting than Meta
Who Should Use X Ads?
Content creators managing campaigns
Marketing teams driving organic growth
SEO professionals optimizing visibility
Growth hackers running experiments